Telling expertly finds the right shows, hosts and environments to create a performance marketing strategy that gets and keeps your customers attention.


Our expertise combines a performance and influencer marketing approach, creating campaigns optimised for conversions.


We understand how the podcast ecosystem will deliver the outcomes that advertisers want with the valuable customers they need to reach.


Strategy & Planning

Whether you’re brand new to podcast marketing or an existing advertiser looking to improve your results, Telling will leverage our unique expertise to deliver a performance led media strategy. Tailored for your audience and objectives, we deliver the optimal blend of shows, targeting, ad formats and flighting. We know what works for advertisers with our global podcast experience and our delivery of thousands of brand and performance campaigns.

Media Buying, Execution & Measurement

Our deep industry relationships enables a seamless podcast buying experience for our clients. From CPM efficiencies to first look access to new marketing models, we ensure you always get the best results from your ad spend. After your campaign is meticulously planned and booked, we enable the highest quality creative output, sharing best practice briefing insights, including the facilitation of product sampling for personal endorsements. Telling works independently with industry leading measurement and attribution partners, meaning your campaign will be monitored and optimised throughout with transparent reporting and data led future recommendations.

Brand Partnerships

When you find a show or podcaster that performs for your brand or speaks to your audience like no one else can, you may want to take this special relationship even further. Telling has expertise in delivering some of the most successful brand partnership deals in the podcast industry. We craft influential and impactful 360 campaigns spanning multiple creator touchpoints, both in and beyond the podcasts including branded content, social extensions, experiential and new product development. These campaigns offer even stronger, longer term audience relationships and measurable uplift for your brand.


Podcast Consultancy

Publishers & Networks

With extensive experience working with globally renowned publishers and podcast networks, Telling delivers winning podcast strategies for our clients. From content origination to monetisation, we will help you achieve successful multi-market audience and revenue growth.

Creators, Talent & Agents

Whether you are new to podcasts or ready to take your podcast to the next level, Telling is here to advise at every stage of the journey. Crafting strategies that create multi-platform listening experiences that audiences will love and advertisers will want to be part of.

Brands & Businesses

Storytelling is an essential part of the marketing mix, podcasts provide the ideal environment to speak in depth to your clients, customers or network about your products, services and insights. Telling advises you on how to create a podcast that delivers your objectives and a great listening experience.